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JULY 5. 2007

 


Mouton Cadet Celebrates La Fête Nationale de France
Leading Bordeaux Producer Sponsors Bastille Day Celebrations throughout U.S.

Canandaigua, NY (July 5, 2007) - Mouton Cadet, the world's leading branded Bordeaux wine, is bringing a taste of France to America by supporting Bastille Day events throughout the United States.  To boost the success of these events and to encourage Americans to experience the vibrant French culture, Mouton Cadet has donated approximately 1,800 bottles worth more than $16,000 to Bastille Day celebrations in 11 participating cities.
 
Bastille Day is the French national holiday, celebrated on July 14th each year.  In France, it is officially called "Fête Nationale", or more commonly "quatorze juillet" (14th of July). It commemorates the storming of the Bastille during the French Revolution on July 14th, 1789. This historical event is seen as a symbol of the fall of tyranny and the birth of democracy in France, in many ways similar to the U.S. celebration of Independence Day (July 4th).
 
"We have more than 200 years of shared history with the French," said Bethany DiSanto, Director of Marketing for North Lake Wines, the U.S. importer of Mouton Cadet. "We've exchanged ideas and shared culture. The French gave us the Statue of Liberty, the Louisiana Purchase, and Catherine Deneuve. We gave them F. Scott Fitzgerald, Josephine Baker, and Jerry Lewis. Bastille Day is not just a French holiday, but a celebration of freedom for all. In Liberty, Equality, and Fraternity we raise a glass of Mouton Cadet and toast our French brothers and sisters."
 
Mouton Cadet wines may be enjoyed at the following events in corresponding cities:
 
Bastille Days                                                                      
Milwaukee, WI                                
July 12th - 15th
 
Bastille Day Gourmet Dinner                                      
Dallas, TX                                            
July 12th
 
Alliance Française Bastille Day                                   
Washington, DC                               
July 13th
 
Bastille Day dinner et bal populaire                         
San Francisco, CA                            
July 13th
 
13th Annual Eastern State Penitentiary                  
Philadelphia, PA                              
July 14th

Bastille Day Celebration  

Bal Masque                                                                       
Birmingham, AL                               
July 14th
 
7th Annual Bastille Day Celebration                          
Charlotte, NC                                    
July 14th
 
Le Déjeuner du 14 juillet                                               
Tucson, AZ                                         
July 14th
 
The Bastille Day on 60th Street                                    
New York, NY                                   
July 15th
 
Seattle Bastille Day 2007                                              
Seattle, WA                                       
July 15th               
 
Bastille Day 2007: An Evening                                    
Atlanta, GA                                        
July 21st

in France with Friends   
 
For more specific information on Bastille Day events featuring Mouton Cadet, please contact Michael Wangbickler by phone at 707-255-7667 or by email at mwangbickler@balzac.com.  For more information regarding Mouton Cadet, please visit the website at www.moutoncadet.com.
 
About Mouton Cadet
Founded in 1930 by the late Baron Philippe de Rothschild, Mouton Cadet is essentially the world's first wine "brand." Rothschild's goal was to market high-quality branded wine to a world of burgeoning quality-conscious, wine consumers. Mouton Cadet found instant success and support from Parisian restaurateurs and consumers alike. For more than 75 years, the brand has grown in popularity and now produces millions of bottles each year. 
 
About North Lake Wines
Mouton Cadet is imported by North Lake Wines, the classic wine producer of Constellation Wines U.S., which is part of Constellation Wines, the world's largest wine business, an operating division of Constellation Brands, Inc. (NYSE: STZ and STZ.B) ("CBI"). Constellation Wines U.S. encompasses four of CBI's U.S. wine businesses: Icon Estates, Centerra Wine Company, Pacific Wine Partners, and North Lake Wines. Leading brands for North Lake Wines include Escudo Rojo, Fernleaf, Foolish Oak, J Roget, Kelly's Revenge, Marcus James, Mouton Cadet, Paul Masson table wines, and Taylor California Cellars.


 

 

 

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